Real People. Real Strategy. Local Results.

We build websites, strengthen your Google presence, and improve your visibility everywhere customers search so your phone rings more and your business grows.

We’re a small, hands-on team with one mission: help local service businesses get seen, trusted, and chosen without the runaround or marketing fluff.

Helping Local Businesses Look Better, Rank Higher, and Get More Calls

Your website, Google Business Profile, content, social presence, and reputation all work together.

We build the foundation, starting with a clean, fast, professional website, and then help your business show up everywhere customers look.

Our approach connects the entire visibility system so customers can find you, trust you, and choose you.

Why We Started Streetlight Local

Too many agencies treat websites, SEO, content, and promotion like separate checkboxes. But that’s not how customers actually discover a local business.

They Google, scroll, browse your website, and check your reviews, often within minutes, before deciding who to call.

We built Streetlight Local to bring everything together:

A great website as the foundation
Strong Google visibility
Helpful content
Smart promotion
Trust-building PR
AI-enhanced visibility across new search tools

A connected system built around one goal:

helping local businesses get more calls.

Who We Are

Rich brings over a decade of experience in SEO, content, and digital marketing. His research and insights have been featured in industry-leading outlets including SEOFOMO, Search Engine Roundtable, Search Engine Land, iPullRank’s DealTown, the SEO Happy Hour Podcast, and Digital Olympus.

His work has been highlighted by respected experts like Lily Ray, Glenn Gabe, and Dr. Marie Haynes.

At Streetlight Local, Rich leads with a relationship-first approach built on practical workflows, AI-enhanced tools, and clear communication.

He works closely with every client, whether a solo operator or a growing multi-location brand, to build a strong online foundation and ensure your business shows up where it matters.

What We Stand For

Visibility-First

We focus on the moments that matter most when customers are actively searching, scrolling, or asking.

Website-First Thinking

Your website is the home base of your visibility. We build websites that convert visitors into real calls and customers.

Integrated Thinking

SEO, content, social, and PR work better together. Our strategies reflect the full customer journey.

Local Expertise

We know New England. We understand how people search locally and what makes each community unique.

AI-Enhanced, Human-Driven

We use AI tools for efficiency and insight, but human thinking and personal communication guide everything we deliver.

Open Partnership

You’ll always know what we’re doing and why with clear updates and transparency every step of the way.

How We Work

Foundation: Website & Google Business Setup

We start by making sure your website is fast, clear, mobile-ready, and built to convert, and that your Google Business Profile tells the right story.

Visibility Strategy

We plan how your business will show up across Google, Maps, social platforms, AI tools, and local media.

Implementation

We deliver consistent content, posts, optimizations, and outreach designed to sound like you and highlight your work.

Measurement & Optimization

You get honest updates, monthly reporting, and clear insights into what’s driving calls.

Why Local Businesses Choose Streetlight Local

All-In-One Partner

No more juggling multiple vendors for your website, Google presence, content, and reputation all work together.

Website-First Approach

We build conversion-focused websites designed specifically for local service businesses.

Proven Process

From one-time audits to full visibility engines, our productized services deliver consistent quality and predictable results.

Community-Centered

We know New England inside and out and speak the language of your neighborhood, online and off.

Scalable Solutions

Whether you’re just getting started or managing multiple locations, our plans flex with your growth.

Ready to Grow with a Visibility-First, Website-Driven Partner?

Whether you’re starting from scratch or aiming to dominate your local market, we’re here to help your business get found and chosen.