Social Media Marketing Services for Small Businesses (Built to Drive Calls)

Q: How often will you post for us?

Most social plans include 8 posts per month. More posting is available as an add-on.

Most customers check you out before they pick up the phone. We keep your social pages active with real, local content that builds trust and supports more calls.

Why Social Media Matters for Local Service Businesses

Social media is not about going viral. It is about looking real, active, and trustworthy when someone is deciding who to call.

For a lot of home services social media marketing, the win is simple: when a homeowner checks you out, your pages look current, legit, and worth contacting.

When prospects see recent job photos, reviews, and before-and-after work, it answers the questions they are already thinking:

Are these people legit?
Do they do good work?
Are they busy right now?
Do others trust them?

We keep it simple and consistent so your business looks strong everywhere customers look you up.

Note: Some services are included only in higher tiers. We will recommend what makes sense based on your market.

What We Do for Social Media

Profile Cleanup and Setup

What we do:

Optimize your Facebook and Instagram profiles (or best-fit channels)
Clean up business info, service descriptions, and contact buttons
Make sure your branding looks consistent

Benefit: Customers feel confident you are a real business before they call.

Monthly Posting, Done For You

What we do:

8 posts per month (jobs, before/after, tips, reviews, community)
Captions written in plain language that sounds like a real local company
Branded post templates for consistency

Benefit: Your pages stay active so you do not look “dead” online.

Content That Matches How People Choose

What we do:

Highlight proof: reviews, photos, projects, warranties, licensing, and guarantees
Post the stuff customers actually care about, not marketing fluff

Benefit: More trust, more inquiries, more calls.

Scheduling and Consistency

What we do:

We plan the month, schedule the posts, and keep it consistent

Benefit: You get steady visibility without having to think about it.

Social Supports the Rest of Your Visibility

Social media works best when it supports what customers see everywhere else.

Google and Maps: reinforces trust with fresh photos and proof
Website: drives people to pages that convert calls
Content: supports your blog and FAQ topics by sharing them

Reputation: highlights reviews so prospects see proof fast

This is why social is bundled into higher tiers. It is part of the same “get found and get chosen” system.

What Social Media Includes and Does Not Include

Included

Posting and scheduling (8 posts per month)
Basic profile cleanup
One round of revisions on the monthly batch

Not included

Inbox and DM management
Comment moderation and daily engagement
Paid ads management
Video production

If you want engagement or ads support, we can quote it separately.

Why Local Businesses Choose Streetlight Local for Social

Simple, consistent posting that builds trust

Content built for local service businesses, not influencers

Works with your Google presence and website so it supports calls

Clear reporting and straightforward communication

What Clients Say

Rich in his organization has been around for a long time. I definitely recommend them. This is someone who knows exactly what they're doing and how they share it with you. You make it a big difference in the world rich thank you.

Kevin M.

Rich shares his knowledge and insight readily and offers great information about establishing a positive presence online… earning rave reviews and evidence that you are the best choice…

Kathleen P.

"As a small business owner that has limited resources to execute SEO and marketing Rich took the time to work with me one on one to build an effective marketing program and increase visibility on Google. Excellent communication, knowledge and skill. Highly recommend for any small business looking to grow. "

Kevin B.

Frequently Asked Questions

How often will you post for us?

Most social plans include 8 posts per month. More posting is available as an add-on.

Do I need to provide photos?

Job photos help a lot. If you can send 5 to 10 per month, that is plenty. We will guide you on what to capture.

What platforms do you support?

Typically Facebook and Instagram. We can recommend the best-fit channels for your trade and market.

Does social media help get more calls?

Yes, mainly by building trust. People check you out before calling. Social makes you look active and credible.

Want Your Social Pages to Look Active and Trustworthy?

We will post consistently, highlight real proof, and help you look like the obvious choice in your area.