Frequently Asked Questions
What makes Streetlight Local different from other marketing agencies?
We focus on the stuff that actually produces outcomes for local service businesses: more calls, more booked jobs, and stronger trust online. That means we don’t sell random “marketing tasks.” We run a clear, repeatable system across the places customers actually check: Google Maps, reviews, your website, and (in higher tiers) social media + authority building.
How does your Local SEO service work?
We build visibility in two main ways:
Google Maps performance (Google Business Profile optimization + ongoing management, posts, photos, reviews, listing health, tracking)
Website-based SEO growth (service pages, service-area pages, helpful FAQs/blogs, and ongoing on-page improvements)
The goal is simple: show up where customers search and make it easy for them to choose you.
What do you include in Social Media management?
In plans that include social media, we clean up your profiles (branding, contact buttons, info) and publish consistent posts that build trust: job photos, before/after, tips, reviews, and community content. We’re not trying to “go viral.” We’re helping you look active and legit when people vet you.
What falls under Promotion services?
Promotion is how we help your content get seen beyond “just posting.” It can include distributing helpful content, highlighting customer stories, and building local visibility through outreach and placements. (Exact promotion work depends on your plan and priorities.)
How does Digital PR work, and why is it important?
Digital PR helps you build authority and trust online through mentions, placements, and links from real sites. For local businesses, it’s less about national press and more about local credibility signals that help rankings and conversions over time.
Are your plans customizable?
Yes—within reason. Our plans are built to be simple and predictable, but we can add things like:
extra service area/city bundles
more content
extra social posts
photo/video days
Ads/LSA management (as a separate line item)
How do you measure success?
We track what matters: calls, form submissions, Google Maps actions, review growth, and visibility trends. You’ll get a monthly scorecard that shows what happened, what we did, and what we’re focusing on next.
How soon will I see results?
Most clients see early movement in the first 30–90 days, especially on Google Maps and reviews. Website/SEO growth tends to compound over time. We set expectations upfront and focus on consistent wins that stack.
Which industries do you serve?
We specialize in New England small businesses, including home services (plumbing, HVAC, roofing), healthcare and medical practices, legal firms, retail boutiques, restaurants, real estate professionals, fitness studios, and more. Our processes, messaging, and local insights are designed to resonate with these audiences but are fully scalable for national expansion. Here’s a list of industries we serve.
Do you use AI in your services?
Yes—carefully. We use AI to move faster on research and drafting, but everything is edited, checked, and shaped by a real strategist. The goal is quality and clarity, not mass-produced content.
How do we get started?
We start with a kickoff call to confirm:
- your best services (what makes you money)
- your service areas
- what counts as a good lead
Then we gather access (Google, domain/website, etc.), set up tracking, and begin the rollout.
Who will I be working with?
You’ll have a clear point of contact, plus the team members responsible for your work (Google/SEO, content, social, etc.) depending on your plan.
Still have questions?
Contact us and we’ll be happy to provide answers tailored to your business