Category: Reviews & Reputation

I grew up in New Jersey and have been to Joey Tomato’s in Point Pleasant Beach. Like many Jersey Shore businesses, it is the kind of place people connect with summer visits, family outings, and memories from the boardwalk. That is why a recent video from the restaurant caught my attention. The video was removed…

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A lot of business owners think reviews matter after the job is done. They matter when a customer leaves feedback. When someone on the team asks for one. When a bad review needs a response. But for customers, reviews matter much earlier than that. They matter before the first call. Before the form fill. Before…

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Your Google reviews are doing two jobs at once. First, convincing real people to call you and, second, signaling to Google that you’re a legit, active local business Most owners focus on getting more Google reviews (good). But the part that gets overlooked is the simplest trust-builder: replying to them. If you’re a plumber, electrician,…

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If you’re a plumber, electrician, HVAC company, roofer, landscaper, or any local service business in Massachusetts, you already know this truth: People will Google you before they call you. Even when you get referred, the homeowner still checks your reviews. And if your competitor has 150 reviews and you have 12… that referral can turn…

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Imagine waking up to find your Google listing suspended. No calls, no visibility, and no warning. That might sound dramatic, but it’s a real risk now under new FTC rules that took effect in 2025. I was reminded of it this week when I walked into a fast-casual restaurant here in Massachusetts and saw a…

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Running a small business isn’t easy. You balance customer expectations, protect your staff, and try to make the numbers work. Policies, like cancellation fees, exist for good reasons. But no matter how fair your policies are, how you communicate with customers matters more than the fine print. My wife and I went to TABLE in…

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